One of the benefits of programmatic audio is its scalability, so it can fit into a huge range of budgets. Wondering if programmatic audio could work for you, or want to discuss a potential campaign? Feel free to Contact Us with an inquiry. The popularity of streaming music and podcasts is on the rise, and the impacts of the COVID pandemic have only reinforced the trend towards audio-on-demand.
Across every measure the trend is up. Audio has always had a unique status for clients. Podcasts in particular are generating a level of trust and intimacy between podcaster and listener which creates an ideal messaging opportunity for brands looking to align with particular groups. What is programmatic audio advertising? There are some incredibly creative possibilities for leveraging this data to reach target audiences with highly relevant content. Related article Let us help you drive relevant and effective traffic with our Paid Media offerings.
Benefits of Programmatic Audio Advertising There are some other big benefits of using programmatic audio ads. These include: A flexible buying process Buying audio advertising has never been better than with programmatic audio. Pivot and refine a campaign on the fly Programmatic ads are a lot more agile, allowing our traders to change tactics mid-campaign and turn mediocre performance into something case study worthy. Is programmatic audio the right option to add to your paid media strategy?
Executed correctly, this increases the opportunity to make meaningful connections for your brand with an audience of engaged listeners at a very reasonable cost. Related article Is audio advertising right for your media strategy? Talk to our digital media strategists. How can we help you get started? Our first priority is to understand your business challenge and how we can help you solve it.
Is audio advertising is the right choice for your business? Have we got your attention? Read more. Google announced its new online advertising solution, Topics API. The senior promotions follow a significant year of growth for Resolution Digital, and the exceptional results delivered to clients. Call Contact Chat. Contact Us. James Styring. Gareth Jones. Niki Joseph. Helen Chilton. Melanie Starren.
Cambridge University Press. Hilary Plass. Annie McDonald. Celia Bingham. Philip Prowse. Caroline Nixon. Christina Latham-Koenig. Sarah Cunningham. Liz and John Soars. Oxford Editor. Bob Dignen. Kenneth Anderson. Leo Jones. Jack C. Megan Roderick. Max Allan Collins. Guy Brook-Hart. Emma Heyderman. Claire Thacker. Hugh Dellar. Amanda Maris. Joanna Kosta. Sam McCarter. Mary Spratt. Richard Curtis. Paul Shipton.


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